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I LOVE CSH GIVING DAY INFLUENCER & AMBASSADOR ACTIVATION

I Love CSH Giving Day is an annual day of giving is intended to raise awareness for the hospital and the critical need for donations to CSH Foundation.

Every year on June 15th, we launch a campaign that activates our influencers and ambassadors to help us expand our reach, increase engagement, and reach our fundraising goal.

POST DATE: JUNE 15

OBJECTIVE: RAISE $24,000 IN 24 HOURS ON OUR ANNUAL DAY OF GIVING

TACTICS:

  1. CREATE A VIDEO TO POST OR GO LIVE ON SOCIAL MEDIA ASKING YOUR FOLLOWERS TO GIVE (SEE EXAMPLE VIDEO SCRIPT BELOW)

  2. CREATE A STATIC SOCIAL POST ASKING YOUR FOLLOWERS TO GIVE (SEE SAMPLE COPY & APPROVED IMAGES BELOW)

MESSAGE: CREATE A MESSAGE IN YOUR OWN WORDS THAT HIGHLIGHTS WHY YOU SUPPORT CSH, EMPHASIZES THE IMPACT OF DONATIONS TO CSH, AND CREATES A SENSE OF URGENCY FOR YOUR FOLLOWERS TO DONATE.

Make a Video or Go Live on Social Media

SAMPLE SCRIPT FORMAT FOR VIDEO OR LIVE FEED

Keep your videos under one minute for maximum impact.

Greeting

  • Greet your followers as you normally would.

  • Explain your reason for creating the video and include a hook that encourages people to keep watching:

    • “I need your help with something that’s really important to me.”

    • “One in five children is living with a chronic illness or complex medical condition that affects their ability to learn and grow.”

Storytelling & Social Proof

  • Explain why “the hook” from your greeting matters to you and your connection to Children’s Specialized Hospital using a story about your personal experience with the hospital and/or our patients.

  • Highlight a specific patient whose story you know well and highlight how much donations have made an impact on their outcome. You can find patient stories to draw from here.

Call to Action

  • Ask your followers to donate right now at ilovecsh.org to help kids get the care they need to learn and grow.

Create a Sense of Urgency

  • Urge people to give TODAY, I Love CSH Giving Day, because we only have 24 hours to raise $24,000.

  • Remind them why the cause is so important to you.

  • I Love CSH Day only comes around once a year. Let’s unleash the power of compassion and generosity today.

Close with Gratitude

  • Thank your followers for joining you in supporting Children’s Specialized Hospital Foundation.

  • Reiterate why it is so important to you and how much it means to you that they donate today.

  • Remind them one last time to visit ilovecsh.org to give now and ask them to share your post to help us reach our goal of $25,000.

Create a Social Post

Sample Post Copy

Use this copy or create your own to generate a sense of urgency among your following to donate to Children’s Specialized Hospital Foundation today.

Let’s do something we can feel good about today!

Today is I Love CSH Giving Day—THE DAY for everyone to come together to support Children’s Specialized Hospital and the exceptional way they’re changing kids’ lives.

It’ll only take a few minutes to change countless lives:

  1. Visit ilovecsh.org to make a donation

  2. Share this post and invite your network to join us in making a difference.

  3. Follow Children’s Specialized Hospital to learn about the impact your gift is making.

One in five kids are living with a chronic illness or complex medical condition that affects their ability to learn and grow. By donating today, we will help thousands of kids and make a real impact in our communities.

Tags, Hashtags & Links

Instagram & X: @childrensspecnj

Facebook: @childrensspecialized

#changekidslives #makeadifference #100percentgoestocharity #ilovecshday #childrensspecializedhospital

Donation Link: ilovecsh.org