Content Resources

WALK N’ ROLL AMBASSADOR ACTIVATION

Walk n’ Roll is CSH Foundation’s largest event each year. This year it will be held at Colonial Park in Somerset, NJ on October 13th from 9am to 1pm. Over 1,000 people join us each year to raise funds and walk in solidarity with CSH patients, families, and staff to support the miracles that happen at the hospital every day.

POST DATES: AUGUST & SEPTEMBER

OBJECTIVE: GENERATE INTEREST IN THE EVENT & BOOST EVENT REGISTRATIONS

TACTICS:

  1. ORIGINAL VIDEO POST, REEL OR LIVESTREAM

  2. ORIGINAL STATIC SOCIAL POST

  3. SHARE ONE OF THE WALK N’ ROLL ADS OR SOCIAL POSTS PUBLISHED BY CSH

MESSAGE: CREATE A MESSAGE IN YOUR OWN WORDS THAT HIGHLIGHTS WHY YOU SUPPORT CSH, EXPLAINS THE MAGIC OF WALK N’ ROLL, AND ENCOURAGES YOUR FOLLOWERS TO PARTICIPATE.

TOOLS: SCRIPT, SOCIAL POST COPY, IMAGES AND DOWNLOADABLE VIDEO BELOW.

EVENT DETAILS:

Children’s Specialized Hospital Foundation18th Annual Walk n’ Roll

October 13, 2024 | 9am-1pm

Colonial Park, Somerset, NJ

DJ, Entertainment, Food, Fun, Dog-Friendly, Short Walk

Supporting NJ’s kids with chronic illnesses and other life-limiting health challenges

Video or Live Script

SAMPLE SCRIPT FORMAT FOR VIDEO OR LIVE FEED

Keep your videos under one minute for maximum impact.

Greeting & Hook

  • Greet your followers as you normally would.

  • Explain your reason for creating the video and include a hook that encourages people to keep watching:

    • “You all know by now that I/we are dedicated supporters of Children’s Specialized Hospital Foundation. We’ve had the opportunity to meet the kids and families and see the miracles happening there. Today we want to give you the same opportunity.”

Walk n’ Roll

  • Give details about Walk n’ Roll and if you’re attending, tell them you’ll be there:

    • “On October 13th, Children’s Specialized Hospital Foundation is hosting their 18th Annual Walk n’ Roll at Colonial Park in Somerset, NJ. There will be food, music, entertainment, and of course a walk that supports the hospital.”

    • “It’s not often that you get to meet the people you’re helping when you donate to a charity. That’s what makes this event so special. You’ll be walking side-by-side with the kids and families your donations support.”

Call to Action

  • Encourage your followers to register for the event.

    • “I’ll be there with my family and I encourage you to try to be there, too. Learn more about the event or register today at walk4csh.org.

Close with Gratitude

  • Thank everyone and express your hope that they’ll attend the Walk n’ Roll event:

    • “I hope you’ll be there. It’s truly a special event.”

Social Post Resources

Sample Post Copy

Customize this copy and use these images to post on your social channels.

It’s not often you get to meet the people you’re helping when you donate to charities, but at Children’s Specialized Hospital Foundation’s Walk n’ Roll, you will. It’s a fun day with music, entertainment, and of course a short walk side-by-side with the kids and families you’re helping. If you’re free October 13th, you should absolutely add this to your calendar. Go to walk4csh.org to learn more and register.

Tags, Hashtags & Links

Instagram & X: @childrensspecnj

Facebook: @childrensspecialized

#changekidslives #makeadifference #100percentgoestocharity #walknroll#childrensspecializedhospital

Registration Link: walk4csh.org

Imanges & Video

Customize this copy and use these images to post on your social channels.

Download the Walk n’ Roll video to use in your post or as b-roll for the video you create.